RG Heins & Associates, LLC
8377 Castaway Drive * Windsor,
CO 80528-8999 * 970.226.8588
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About Roger Heins
 

I am committed to being a masterful Coach who inspires, empowers, and enables the people I work with to be the best that they can be.  To live deeply in the future, while acting boldly in the present.

An experienced Coach with extensive operations, sales, marketing, and executive management experience working with established companies, turn around situations, and new startups.

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JOHN DEERE CO.

  • Management and Sales positions with John Deere Co. in TX, MT,MN, WS

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  • Manager/Co-owner of seven John Deere Dealerships in East Texas

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  • JACKSON & PERKINS ROSES
  • Vice President Sales & Marketing, Bear Creek Gardens/Jackson & Perkins Wholesale,  Medford, OR

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  • Responsible for the management, planning, P&L, variety selection, sales and marketing for one the world’s largest producers and international marketers of patented roses.
  • As National Sales Manager, directed sales to independent garden centers & growers with J&P brand and sales to chain stores with Armstrong brand.

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SMART PRACTICE

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  • Chief Operating Officer  Phoenix, AZ
  • Managing corporate officer with total profit and loss responsibility for an International dental, medical, and veterinary products manufacturer and sales company.

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  • Re-built and managed an organization that dramatically increased company revenue, net income, shareholder’s equity, and total assets within a very short time frame
  • Managed the 250-employee organization with both domestic and offshore manufacturing facilities and six different niche catalogs and telemarketing divisions.

Y-TEX CORP.

  • President.   Cody, WY

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  • Manufacturer and International Marketer of Animal and Agricultural products via telemarketing, direct catalog and outside sales force.
  • Company was an innovative marketing leader in introducing insecticide delivery systems, identification, and veterinary products 

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ETERA

 

  • Senior Vice President, Marketing.   Mt. Vernon, WA
  • Directly responsible for building brand, developing marketing and advertising programs around patented growing process for perennial plants.

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  • Recruited key officers, directors, managers, and sales personnel.
  • Secured and contracted the growing and marketing rights to international genetic material.

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  • Successfully started new direct mail catalog.
  • Directed, managed, and contributed to an innovative team that created award winning marketing and sales materials

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EDUCATION

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  • Master of Science, Genetics and Animal Physiology.  Missouri University
  • Bachelor of Science, Agriculture.  Missouri University, Columbia, MO
  • P.R.I.M.E. Resource Group.  Diagnostic Selling & Business Development
  • Coaches Training Institute.  Co-Active Coach Training
  • Certified Human Behavior Consultant.  Christian Impact Ministries

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AWARDS AND RECOGNITION

Catalog Age, a Division of Advertising Age and the Direct Marketing organization that judges, recognizes, and awards those catalogs from all categories of marketing companies that are the most outstanding in their field.  Three companies that Roger has managed and been an integral part of the creation, development, production, and implementation of business-to-business and business-to-consumer catalogs have been so recognized with awards.  They have received three Gold Medal Awards and two Silver Medal Awards.

The Garden Writers of America Association recognizes specific outstanding marketing achievements in the horticulture industry.  Roger conceptualized and managed the development of marketing materials that received Two of GWAA’ s coveted Quill and Trowel Awards, and Two of their top achievement awards, the GWAA Award of Excellence.

The Mail Order Gardening Assoc. awarded their Green Thumb Award for outstanding plant catalog to Etera’ s Perennial Guide, directed by Roger Heins.

The Green Industry’s first annual Marketing Innovator of the Year Award, sponsored by Greenhouse Product News and Master Tag was given to Etera in recognition of the Marketing Programs directed and managed by Roger Heins

The ANLA presented their Marketing Innovator Award to Roger and Etera, recognizing their outstanding POP material that has led the industry in developing brand awareness.

Leadership and service recognition has been given to Roger for his work with:

  • The Boy Scouts of America
  • National Future Farmers of America
  • John Deere Co.
  • University of Missouri
  • Rotary International
  • United States Navy

ACTIVITIES AND INTEREST

  • ANLA, Past Chairman (4-years), Member for 12 years: Marketing and PR Committee
  • National FFA Foundation.  Sponsor’s Board
  • ANLA Management Clinic Seminar Presenter
  • Horticulture Industry Speaker.  PNLA, SEGH Conf. MGA, BPI, ANLA,
  • Guest Lecturer & Seminar leader at Schools, Universities, Business Groups, & Service organizations.
  • Boy Scouts of America Leader
  • Facilitator & Coach for Christian groups on Discovering Your Spiritual Gifts
  • Member: International Coaches Federation.  Business & Executive Coach

Click here to learn more about Roger Heins by asking him a question

 
 
 
 
Roger G. Heins,